CASE STUDIES
case studies
kohl’s:
brand development
“Problem: Kohl’s brand assortment was failing to capture a younger male audience.”
a millennial focused, lifestyle brand that offers well-crafted products and straight forward messaging
developed brand dna, guidelines, new packaging concepts & POS Solutions to resonate with younger males
Brand management and marketing strategy: seasonal campaigns, brand activations, social media & influencer relationships
Trafalgar:
brand refresh
“Problem: the brand was experiencing an aging consumer and needed a strategy to refresh its image and address a younger demographic.”
site migration to shopify
a more flexible CMS allowed for more dynamic visuals, a robust user experience and a clear call to action throughout
streamlined
product page
established new standards for e-commerce photography, product titles & descriptions and incorporated customer reviews and suggested selling opportunities
new creative strategy for all digital channels: CRM, email marketing, social media, influencer relationships
